VEDANT SHARMA
Designer in Bengaluru, seven years in. Four of which have been at Ather Energy, designing rider-facing experiences for electric two-wheelers.
My work spans interaction design, HMI, typography, and branding, with a focus on clarity under motion, legibility at speed, and behaviours that feel invisible in real riding conditions.
I come from a background in typeface and graphic design, which informs how I approach every problem: through hierarchy, clarity, and visual decisions built to last across vehicles and product lines.
Outside of work: solo motorcycle rides, strength training, 3d printing, reading, photography, and films.
CV
vedant@vdnt.me
Instagram
LinkedIn
MAGIC TWIST - Regenerative Braking
Role
Product Designer
Scope
Interaction Design · UI Feedback · Regenerative Braking Behaviour · State Definition
Collaborators
Product · HMI Design Lead · System Intelligence · Marketing
Timeline
2023
Magic Twist redefined deceleration on an electric scooter by turning the throttle into a bidirectional control, accelerating forward and regenerating energy through a controlled 15° reverse twist.
The video above explains the interaction design behind the feature.
Magic Twist shipped with the 450 Apex in 2024 and carried into every vehicle Ather has produced since — including the Rizta, which became the company's highest-selling product.
Detailed case study in the works.
HOME